Social media marketing is evolving at breakneck speed, and this has meant that marketing efforts need to constantly be evaluated against the newest technologies and platforms in order to ensure maximum ROI. One of the newest tools out there may have you questioning – should I be using Snapchat Lenses? The emergence of Snapchat Lenses in marketing campaigns happened quickly, but it is steadily gaining momentum. While perhaps relatively new in terms of usage, Snapchat Lenses are already seeing increasing popularity and it seems like they are becoming another tool in digital marketing arsenals. What Are Snapchat Lenses? You
In this episode of JSB Talks Digital, I talk radio and social – and how they are perfectly matched in the Digital Age to grow audiences both offline and online.
So what's the hype with Snapchat? Is it just for teens to engage in sexting or does it have a real business objective for corporates and organizations?