Every time some SEO tactic is misused, the search engine algorithms are updated to not just put a stop to it but actively punish websites that use these 'spammy' tactics. To help, here's a quick list of the top "SEO Hacks" from the past that have since been banned and should not be used now or ever!
In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital. I also share my thoughts on why your digital marketing priorities need to be different for search and social, as well as three web marketing tips from the pros.
Niche market customers, outliers with special needs or concerns, are a larger group than most businesses give them credit for. If you want to quickly grow your business by catering to profitable and available niche markets, your first step is to identify the niches your products and services could benefit.
In this blog, I outline five essential crisis management steps. One bad review can quickly snowball, leaving all of your fans with a bad taste in their mouths when they think about your business. If you're in the middle of a PR crisis, it's important that you handle it correctly.