How To Go Viral on Launch Night #DigitalClare Case Study

10 Ways to Launch a Brand with Digital Impact Harnessing the power of digital to tell a story and launch a new brand with remarkable results.   The best ideas are those that have a call to action, that involve many not a few and that are driven by a passion to effect change. For those of you who know me, you will know that whenever I take on a project, I take it on like it’s my own child, I will nurture it, mentor it, feed it and watch it evolve and grow. So when I had the wonderful

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Demystifying Digital Marketing – In Conversation with RR Donnelley

On 22nd January I was in conversation with Dave Furney, Managing Director of RR Donnelley in Ireland. We were joined by some of the country’s top CEO’s, CIO’s and CMO’s for this new year breakfast event in the luxurious surrounds of Eden Bar & Grill. RRD Donnelley are strategic design and communication specialists with bags of creative passion and a commitment to achieving exceptional results. They comprise a team of 200 talented and imaginative designers, copywriters, developers and strategists who are always looking for new ways to add value to their client’s business. Greater percentages of marketing budgets are now being invested in digital marketing. But what

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