JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
JSB TALKS DIGITAL EPISODE #52
In this episode, I take a look back at bloopers and best bits from one year of podcasting. Yes, it’s my podcast’s first birthday!
Coming up in the podcast:
- In social media news:
- Facebook launches new ‘Cross Border Insights’ tool to highlight international opportunities for advertisers;
- Periscope users can now connect to their Facebook and Google accounts; and
- Snap is developing a second version of spectacles and their first version are now available in Europe.
- This week’s interview section is replaced with a mash up of my top 20 quotes from a year of podcast interviews!
- In shout-outs I bring you behind the scenes of JSB in studio with my ‘brilliant’ bloopers;
- Ask JSB – find out what my listeners want to know about my podcasting routine.
- In JSB’s column – A year of podcasting, what I’ve learned, what I’ve gained and where I’m going; and
- Find out what podcasting tool made my working week.
Social Media News
Do you want to discover new growth opportunities beyond borders?
Well now you can on Facebook with their new ‘Cross Border Insights’ tool which highlights international opportunities for advertisers.
You can find out which markets are more likely to convert, cost less and encounter fewer ads. Build a truly global business from anywhere, with a single campaign.
So, here’s how it works:
- Reach the right people: Connect with your global customers. Discover how to target entire regions so that your ads will be delivered and optimized for those who are most likely to meet your campaign objectives.
- Form actionable insights: Learn from businesses who have run ads in the countries you want to run ads in too. Make informed decisions based on aggregated campaign results across Facebook, Instagram and Audience Network.
- Make data look easy: Let complex data speak for itself with this simple tool that anyone can use. Explore, download and share insights for real cross border collaboration.
I know for sure that I am going to be using this tool to target policing, politics and public policy interests across the US, UK and Australia this summer.
Periscope users can now connect to their Facebook and Google accounts
You can now connect your Facebook and Google accounts to Periscope on iOS or on the web, to find friends, share broadcasts before they begin, or to login to the app.
But that’s not all. Once you connect your accounts, you can use them to login, share your broadcasts on Facebook, and get suggestions based on Facebook Friends or Google contacts who are on Periscope.
Do note however that you can only connect your Periscope account with one Google and Facebook account.
You can set this up on iOS or the web for the moment, and the feature will be coming to Android soon.
This development will help us amplify our Periscope broadcasts to a larger audience.
Snap is developing a second version of spectacles and their first version are now available in Europe
Finally, Snap’s Spectacles are now available in Europe. Wohoo! Those of us who live in Europe can now buy a pair on Snap’s website or in a Snap vending machine. Who’s logging onto Spectacles.com to buy a pair? They cost €149.99.
They allow the wearer to take photos and videos which can then be posted to Snapchat.
The second-generation project is apparently a closely guarded secret inside the company — to the point that few of Snap’s 1,800 staff are aware of the product’s details or when it will ship. According to website TechCrunch, the next version of Spectacles are being billed as “quite different” and may have augmented reality features built in.
I’m excited for my new spectacles; the only problem will be that I won’t be able to see unless I invest in contact lenses. The trials and tribulations of social media JSB!
Interview | Top quotes from a year of podcast interviews!
In today’s birthday episode, I am sharing my 21 favourite quotes from a year of interviews.
I want to take this opportunity to thank every single person who has shared their insights with all of us on JSB Talks Digital over the past 12 months.
So here’s the top 21 quotes of my podcasting year. Feel free to share them with your community!
Ask JSB: My listeners ask me about my podcasting routine
Ask JSB brings the voices of my listeners onto the show. So you now have an opportunity to ask me a question, have it aired on the podcast and I will respond.
In this week’s show my listeners ask me about podcasting and what I’ve learned from a full year of producing a weekly show.
I have really great questions this week, so a big thanks to Katrin Hill, a Marketing Expert from Germany, Marie-Clare Byard of NowMedia.Live and Sigrun Gudjonsdottir, Lifestyle Entrepreneur & Business Strategist and my business coach.
Tune in to the podcast to hear my answers to Katrin, Marie-Clare and Sigrun’s questions.
Katrin Hill, Marketing Expert, Germany
Have you changed your podcasting strategy over the past year as you gained more experience?
Marie-Clare Byard, NOW Media
Where do you start with podcasting, how far in advance do you start? Can you measure the reach of your podcast, what sort of analytics to you have? Which platform is the most listened to, is it important to have it on all three?
Sigrun Gudjonsdottir, Lifestyle Entrepreneur & Business Strategist and my business coach
How long time does each episode take you? Assuming you outsource editing, how much time does it take you to note down your thoughts on an episode and record it?
If you want to hear your voice on JSB Talks Digital simply log on to www.digitaltraininginstitute.ie/askjsb and you might find yourself and your question on air! I welcome all types of questions relating to digital marketing and social media.
Shout-Outs: My favourite bits from one year of podcasting
In this part of the show I give shout-outs to brands, organisations or individuals whose work online is remarkable and worth talking about.
But in this weeks’ 1st birthday show I’m taking a look back at my best bloopers – otherwise known as my worst bits that never make the final cut!!!
In the world of podcasting there are plenty of mistakes before the final edit goes to air.
So tune it to the podcast to hear some of JSB’s finest bloopers as put together by Eoghan!
JSB’s Column | A year of podcasting, what I’ve learned, what I’ve gained and where I’m going
In today’s column, I reflect on a year of podcasting, what I’ve learned, what I’ve gained and where I’m going with JSB Talks Digital.
For 18 months I procrastinated, I waited and I surmised about how I’d fit a podcast into an already busy schedule. But then one Sunday morning when I was out for a run I had a sudden realization. I was putting hurdles in my own way that were easily overcome.
Hey, I’m the lady that coined the phrase…
“I will get over, under, around or through a hurdle to move forward.”
So, I knew I had to get out of my own way and take action.
What was I afraid of? Well, I had fears over the time it would take to plan content, source interviewees, record high quality audio, edit, splice and produce, publish and promote.
And anyway, who wants to listen to JSB? It’s not as it I had an established listenership from an on-air station I could move over to online listening.
Decide, commit and create
These are the sorts of useless and nonsensical thoughts that will come into your head when you let doubt take over. When I actually made the decision to do it, and committed to producing a regular podcast, the rest just happened. It happened so seamlessly that I can’t even pretend to have had a masterplan at the very early stages.
I guess the masterplan was making the decision!
And then synchronicity happened. Everything aligned to make JSB Talks Digital a reality. Admittedly, I first intended to produce a monthly show, but felt I would get no traction from it. So, I further committed to producing a weekly show and that was the second-best decision I ever made about this podcast.
As you know I am based in NUI Galway, the university where I studied so many years ago and where I practiced the craft of journalism during my post-graduate studies.
So, it was fitting and emotional to come back behind the mic at Flirt FM where I first learned the skills of broadcasting. And I’d like to think those skills have never left me.
I was introduced to Eoghan by the Station Manager and he became my podcast partner in creativity!
Eoghan is a trained journalist as well as a presenter and producer so his skills match mine perfectly. He will spot an error or a mic pop and get me to re-record. He’s also the first voice my interviewees hear when we call them for the show.
I also have Djameela my Digital Marketing & Design Executive who brings my podcast to life with her creativity. She has worked with me for six years and lives and breathes every project we produce.
What’s I’ve gained from JSB Talks Digital
There are three main lessons I’ve learned from my year of podcasting:
1) Consistent quality content delivers a return on investment
I have invested both time and money into JSB Talks Digital. If you are going to embark on producing a podcast, give it the love the attention it deserves. Quality matters over quantity in podcasting. If you only have the resources to produce a once monthly podcast, then invest properly in it. Don’t produce weekly and compromise on quality. Also show up on time, every time for your listeners. This is the only way to build a following.
2) Interview people who have interesting stories to share
A podcast is as much about the people you interview as it is about you. Draw up a list of interviewees who can add value to the listening experience. I made a deliberate decision to give a voice to a range of people on my show – not just influencers and social media superstars, but also undiscovered talent that I believed deserved an airing.
3) Promote, promote, promote
Believe it or not the promotion of your podcast is probably the hardest part. It’s vital to get the shows out to as many people as possible, not just in the 48 hours after the episode’s first broadcast, but repeatedly in the following weeks and months. I will be using MeetEdgar for this going forward as it is brilliant for scheduling evergreen content. Of course I have the podcast listed on iTunes, Stitcher, Soundcloud, Libsyn and on this blog as well.
Where JSB Talks Digital is going
The podcast will be changing slightly as I enter my second year behind the mic.
There will only be slight changes, but I’m constantly looking for ways to improve and add even more value to my listeners. So be sure to stay tuned for those developments.
Finally, a big thank you to you! If you are listening to me right now, I’m smiling back at you! This is a passion project for me with my vision to help people bring their skills into the Digital Age with fearlessness. I certainly hope I have helped you achieve that in even some small way. JSB Talks Digital… what a year you’ve given me!
Social Media Tool of the Week: SpeechPad
The tool that saved my working week this week is SpeechPad.
Now that I have produced 52 podcasts, it’s time to get more value from them. So, the tool that saved my week this week is SpeechPad.
It’s a transcription service and I am going to have all my podcasts transcribed into text. Can you imagine the SEO value in that?
Here’s how it works:
- Upload files and place your order.
- Easily upload your audio and video files from wherever they are stored. Placing an order is quick and simple. Options are available to make sure you get exactly what you need.
- 5,000 qualified transcribers work around the clock to produce fast, accurate results – I know I’ve used it.
- Their system automatically matches jobs to relevant team members.
- You will be alerted as soon as your files are done and are delivered via email, FTP or on your account dashboard.
Do you need audio or video content transcribed or captioned? Log onto https://www.speechpad.com.
Simply upload your document or paste in your YouTube video URL and it will give you an instant quote!
I love it and I can’t wait to get all my podcasts transcribed, re-purposed and exploding on the Internet!
I love feedback
I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.