JSB Talks Digital Podcast #100

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode #100, I bring you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit and why I’m stepping up to elevate digital communications in Government agencies.

In today’s show:

• In social media news:
  • Facebook takes action against Instagram ‘Pod’ groups
  • Facebook has finally decided to let users see who’s viewed their profile
  • One of the top 10 most popular royal wedding Tweets was fake
• Gary McMahon, Communications Officer with Galway City Council joins me in studio for interview of the week
• Shoutouts: Three reasons to attend the Public Sector Digital Marketing Summit
• Ask JSB
• In JSB’s column: Why I’m stepping up to support public sector marketing professionals who are changing the world, one digital message at a time
• And find out what social media tool saved my working week

Our 100th episode was recorded live from the studios of Flirt FM in NUI, Galway!

Watch/listen to the live recording now:

Social Media News

Facebook takes action against Instagram ‘Pod’ groups

Instagram Pods are being crushed by Facebook in a move to kill off hacks to beat the Instagram algorithm.

An Instagram Pod is whereby users join groups which artificially inflate post popularity in order to increase reach.

I’ve never been a fan of vanity metrics as the only measure of success and I think individuals or organisations that do are missing the point of social media completely!

Pods work by all the members of the group being informed of a new post, so they go like and comment on it.

The early activity tells Instagram’s algorithm that this is a popular post, which then sees it gain more reach in follower feeds and in Explore, boosting exposure.

But what’s the point in random people engaging with your posts? Fake fame in my view!

According to BuzzFeed, Facebook has this week suspended several large groups “for helping hundreds of thousands of people trick Instagram’s algorithm into showing their posts to more people”.

Source: BuzzFeed

I for one am delighted to see Facebook take a stance, but I’m sure savvy Instagrammers will find a way around it.

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Facebook has finally decided to let users see who viewed their profile 

Oh dear! I’m not sure you’re going to like what I have to say next!

You know how so many people dislike the LinkedIn feature of being able to see who’s viewed your profile? If you are a Premium member you get to see everyone, but only a snapshot if you are a Freemium member.

Well it seems Facebook is adding this feature to its platform!

Facebook was always against sharing this information with users. It seems however that the recent events have sparked a change of mind.

You can now see who has viewed your Facebook profile. The new feature lets you see who visited your profile in the past 30 days, past day as well as who has viewed your most recent posts.

Source: WeRSM

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One of the Top 10 Most Popular Royal Wedding Tweets was Fake 

For the weekend that’s in it, I couldn’t not have a Royal social media story! With Twitter being the go-to channel for all things breaking news and trending stories, they revealed the most viral tweets about Prince Harry and Meghan Markle’s wedding nuptials.

However, get this – one of the most popular ones, was a fake!

According to Twitter, here are the most retweeted Tweets about the #RoyalWedding:

• Meghan Markle’s Suits co-star Patrick Adams’s reaction to the engagement
• That joke about the engagement being a way for Brits to get America back
• Obama tweeting his congratulations
• That tweet mocking the Mirror for tweeting that Diana was “attending the wedding”
• The realization that Cardi B and Ed Sheeran are the new royal couple
• Kensington Palace’s announcement of the engagement
• The celebration of Meghan’s mom
• The now-discredited photo of Thomas Markle, Sr. reading a book on Britain
• The Clarence House announcement of the engagement
• A joke about Prince Harry finally tasting “seasoned” food

Meghan Markle’s dad reading a picture book about england when his daughter is about to marry into the royal family is me cramming before an exam pic.twitter.com/Ifa1I7PKUm

— morgana ✨ (@morg1003) April 4, 2018

No doubt the Royal Wedding will be trending tomorrow! Anyone know the hashtag? I’ve got a more royal occasion with BobbyB’s First Holy Communion, but I’m sure I’ll be check the Twitter machine!

Interview with Gary McMahon, Galway City Council

In this episode, I interview Gary McMahon, Communications Officer and Acting Director of Community, Enterprise and Culture at Galway City Council.

Gary’s has been with the local authority for the past 18 years.

Previously he worked in Arts and Culture and managed PR and Marketing for Mácnas.

A fellow radio presenter, Gary use to present Arts and Culture Show on Galway Bay FM for 12 years.

Follow Galway City Council on Twitter @GalwayCityCo and Like their Facebook Page

Watch/listen to my interview with Gary:

Shout-Outs: Three reasons to attend the Public Sector Digital Marketing Summit

In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this episode, my shoutouts go to the Public Sector Digital Marketing Summit, and three reasons you need to attend!

The Public Sector Digital Marketing Summit is approaching fast. And we’re really excited over here at Summit HQ.

For we know that our event on Jun 14^th will provide you with all of the insights and inspiration you could need to build on the digital transformation that’s starting to take place in your public sector workplace.

The only gig in town

And if you’re a senior decision-maker or manager, or if you’re working in marketing, PR or communications in the public sector, then this is the only gig in town for you.

But if you don’t think that’s enough of a compelling reason to attend, here are 11 more equally convincing ones:

1. Understand the role of digital transformation in the public sector 

Get to the bottom of what digital transformation means, why you can’t avoid its impact, and how you can exploit it your advantage. This will happen through keynote speeches, panel discussions, case studies and by talking to tech experts who can bring you through the best software for your institution.

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2. Learn insights from peer case studies

Learn valuable insights from pioneers of digital transformation that’s happening right now in workplaces like yours. From a local council level in Limerick City to the European Parliament, and from the HSE to An Garda Siochana, you’ll hear how leaders in this area are conquering their online and social media challenges.

Hear from those in the know about what’s new in online marketing, or which social media platforms are taking the world by storm. Knowing what’s on trend could save your department thousands of euro in media bookings and help you target your audience more effectively.

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3. Attend the VIP Masterclass and take action on digital transformation within your organisation

Get a complete analysis and roadmap to a digital transformation tailored specifically to your department on Friday 15^th June as one of 30 VIP delegates. This masterclass will not only get you on the road to digital transformation, it will put you on the fast lane to it as well. So it’s not to be missed.

I’ve written a blog post with 11 reasons, so jump over to read them all at www.publicsectormarketingpros.com.

Tickets are on sale now: Our two-ticket saver is proving very popular at just €395 representing a 33% saving!

Ask JSB

In this week’s ASK JSB, my question is from Siobhan, a member of my Public Sector Marketing Pros Facebook Group.

Siobhan wants to know my opinion on:

Does the lack of a pure ‘commercial’ outlook in many public sector organisations affect the approach to digital marketing?

Don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail. You can also send me your question to any of our social networks.

JSB’s Column

Why I’m stepping up to support public sector marketing professionals who are changing the world, one digital message at a time.

In today’s JSB’s column I’m bringing you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit and sharing my story of why I’m on a mission to help Government agencies transform digitally.

It all began as a young journalist, working in radio and having a strong fascination with public sector communications – I was the broadcast journalist trying to tell the story, they were on the other side of the fence either engaging or avoiding me!

I held the balance of power when it came to mass communications, I had the power to decide whether a story had enough public interest value before it went on air.

While working in Highland Radio I undertook a masters in Journalism.

Social Media Tool of the Week: Fanpage Karma

The social media tool that saved my working week this week is FanPage Karma.

If you need to analyse, compare and report on your social networks and rate them against competitors, then FanPage Karma is just what you’ve been looking for!

The tool is easy to use and you can create a dashboard with just a few clicks. It’s great for getting a quick overview of your most important KPIs on Facebook, Twitter, Instagram, YouTube and Pinterest.

User experience could be better but it still does what it promises.

For many of us it’s important to stay on track about the performance of our own social media channels and those of our most relevant competitors.

With Fanpage Karma it’s easy to visualise and to analyse as much channels as needed and to review them within one or more dashboards.

Find out more at http://www.fanpagekarma.com/. If you want a 14-day trial, sign up with Facebook Page for the offer.

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.

Watch/Listen: JSB Talks Digital Episode #100

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.