Demistifying Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these. Why SEO? SEO is very important when you own a website because people rely
Read more
You Know You’re an Online Marketing Leader When…. In this blog post we help you to assess your online marketing habits, attitudes and skills. Online Marketing is a very broad discipline. So it’s not the case that you have to have all the skills, it’s more about recognising what your brand requires to cement its online presence and this may involve getting outside expertise. So even recognising this fact and getting that support lends itself to you being an Online Marketing Leader. So review our top 20 statements and count how many you say yes to. We have created an
Read more
Nurture Your Contacts and Grow Your Contact Database If your business is struggling to put together an effective e-mail marketing campaign and grow its contact database, you may need to take a look at these tips. What is an Email Marketing Campaign? Email Marketing is an efficient way to stay connected with your contacts while also promoting your business. This form of marketing is an easy way to target a specific audience at a low cost. 1. Branding your e-newsletter Anything produced by your business needs to look professional, you want your recipients to recognise anything you produce at
Read more
Online Marketing in Galway Awards – We Were There On Tuesday evening Joanne, Tom and Jillian from Digital Training Institute attended the inaugural Online Marketing in Galway Awards in the Town Hall Theatre, Galway. A fantastic event was put together by Galway Marketing which included guest speakers Anthony Quigley of Digital Marketing Institute, Ciaran Quilty from Facebook and Zara Sheerin of NUI, Galway. Although we may not have won the award in our category we were thrilled to have made it as finalists in such a fantastic event and see our name appear on the Theatre’s big screen. We
Read more
