Guide to Content Planning | JSB Talks Digital Vlog Episode #5
The best marketing doesn’t feel like marketing. Isn’t that true? So as I’m here talking to you, do you think I’m trying to sell to you? Nope! I’m sharing my knowledge with you on content marketing so that you can learn from me.
Come behind the scenes of Digital Training Institute with Joanne Sweeney-Burke. This vlog is for marketers, business owners, bloggers and those of you taking your skills into the Digital Age. Joanne will teach you digital marketing and social media tips, tactics and strategies in this weekly vlog released every Monday.
Content fuels social and web interactions and increases trust in a brand.
I have invested heavily in content marketing for Digital Training Institute this year and it was a conscious decision I made at the end of last year.
Firstly, I love creating content. I love writing and storytelling and everything piece of content I draft aims to solve a problem for my customers and prospective customers. I also ensure that if you take the time to read, listen or watch my content that your time will be well spent.
Content marketing in the Digital Age is simply storytelling using a variety of methods – podcasts, video blogs, blog posts, webinars, e-books, infographics or how-to videos.
Why content marketing?
- It feeds Google and the other search engines with content to match search queries which match your business offering;
- Organic traffic driven to your website by search engines converts; and
- Don’t forget about conversion optimisation – so using graphics, videos, call to actions and bringing that audience into your sales funnel.