Social Media Marketing Strategies: Why Snapchat Lenses are Becoming the New Trend

  Social media marketing is evolving at breakneck speed, and this has meant that marketing efforts need to constantly be evaluated against the newest technologies and platforms in order to ensure maximum ROI. One of the newest tools out there may have you questioning – should I be using Snapchat Lenses? The emergence of Snapchat Lenses in marketing campaigns happened quickly, but it is steadily gaining momentum.  While perhaps relatively new in terms of usage, Snapchat Lenses are already seeing increasing popularity and it seems like they are becoming another tool in digital marketing arsenals. What Are Snapchat Lenses? You

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8 Social Media Marketing Trends From Social Media Examiner Survey of Marketers

8 Social Media Marketing Trends

Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World took to the stage on the morning of Monday 18th April to deliver his keynote address to 3,000 attendees. As a social media marketer the Social Media Examiner Industry Report is one I await with great interest. Michael and his team survey over 3,000 marketers on a range of social media topics to find out what’s hot, what’s not and what’s posing a challenge to social media marketing professionals. While the full contents of the 2016 Social Media Industry Report will be released in May we

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10 Social Media Marketing World 2016 Highlights

JSB at #SMMW16

3,000 people attended the recent Social Media Marketing World (SMMW) 2016 event and every attendee will have had their own unique experience. But I thought I’d share my very own social media rollercoaster with you as I’ve had lots of comments and interaction from you on social media hungry for more in-depth insights. So in this post I will share my top 10 highlights from the world’s biggest (and in my opinion best) social media marketing conference for marketers. I was a first-timer to #SMMW which is organised by Social Media Examiner but it wasn’t my first time in San Diego

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