Digital transformation is happening across all facets of public life. It’s not a case of ‘if we’ embrace digital transformation in the public sector, the reality is that conversations should be happening now around ‘what steps do we need to take?’ Public sector communications is now firmly in the hands of the public as their voice influences the media, Governments and of course each other. The days of using the media as a buffer are over. Citizen journalists, whether we like it or now, are power brokers at a time when trust in our institutions – political, Government and media
In Episode #114, JSB outlines the need to know your audience, to help market to them efficiently. In JSB's Column, JSB shows how she mastered a niche market.
The brand new Diploma in Digital Communications for Public Sector will bring government or public sector digital communications into digital age.
Pope in Ireland > 7 trending hashtags, a Papal selfie and, mixed emotions In September 1979, we had a Pope in Ireland. Pope John Paul II arrived in Ireland to a 1.5million-strong catholic welcome. Fast-forward 39 years and a third of the audience showed up in person, but there was a whole other audience not taking up space in the Phoenix Park, Croke Park or Knock Shrine. This audience is the digital kind and they had lots to say! As with many trending topics, I decided to take a deeper look at the social media conversations by analysing the big data