In mobile marketing, a vendor must excel in two key areas: making the buyer's journey convenient and accounting for consumers with multiple devices.
In Epsiode #115 JSB looks at how social media responded to the Pope in Ireland, and also analyses some media from the event.
Digital transformation is happening across all facets of public life. It’s not a case of ‘if we’ embrace digital transformation in the public sector, the reality is that conversations should be happening now around ‘what steps do we need to take?’ Public sector communications is now firmly in the hands of the public as their voice influences the media, Governments and of course each other. The days of using the media as a buffer are over. Citizen journalists, whether we like it or now, are power brokers at a time when trust in our institutions – political, Government and media
In Episode #114, JSB outlines the need to know your audience, to help market to them efficiently. In JSB's Column, JSB shows how she mastered a niche market.