5 Ways to Integrate Social Media Into Other Marketing Channels: Social Media Today

I read this eBook from Social Media Today over the weekend and thought it was a valuable resource for those of you using social media as part of an overall integrated marketing strategy. So I’m sharing it with you. Very often organisations and businesses feel that social media on its own is enough to drive sales, increase brand profile or indeed build up a loyal prospects database. But unfortunately this is often not the case. Traditional marketing is alive and well but when you integrate social media marketing it comes alive.   As a marketer, social media is an amazing

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