Course at a glance
The discipline of Public Relations has undergone a digital transformation. Your little black book of contacts is no longer enough to generate brand awareness, engage journalists, interest bloggers or motivate consumers. The consumer has been transformed into a pro-sumer so you need to capture their interest, loyalty and action using new digital media technologies. Journalists are now using the Internet and social media sites to research stories so your brand needs to appear when subjects relating to your sector are searched.
Joanne will share some of her tricks of the trade and some successful case studies. You will also learn practical tips and leave with new perspectives on how to approach your next digital PR campaign.
What will you learn?
The consumer has been transformed into a pro-sumer so you need to capture their interest, loyalty and action...