I consider myself a writer. I write books, blogs, digital marketing strategies, social media content, training courses and online press releases. If it involves words, I’m your girl. Writing is one of my big passions in life. It’s my hobby, a form of catharsis during tough times and luckily it pays the bills. I began my career as a broadcast journalist and while the words were important the delivery of those words were equally critical. It was this job that gave me my voice, a story I tell in my TEDx Talk. So finding my voice and being able to write every
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My daughter Sophie and I are huge advocates for good digital citizenship. Listen to this podcast dedicated to the topic.
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I’ve compiled 12 digital marketing bites for the food and retail industry. I spoke at Ireland’s Food & Drink Expo recently and it inspired me to take a look at social media for this sector. If I could sum up my social media advice, I could probably do it in less than 140 characters. So here goes: Personalization, video and real-time marketing are the biggest trends in social media marketing. Adopt this strategy & the algorithms will thank you for it! One of the most frequently asked questions I get from brands is: HOW DO I BOOST ENGAGEMENT ON SOCIAL
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My daughter Sophie and I are huge advocates for good digital citizenship. Listen to this podcast dedicated to the topic.
Read more
