Facebook has created a new pixel and marketers need to add this new piece of code onto their website. In this blog post I will tell you how to install it on your website. If you have a WordPress website, well, there’s a plugin for it! What is a Facebook pixel? The Facebook pixel allows you to place a single pixel (or piece of code) on your entire website to report conversions, help you build audiences and get rich data insights about how people interact with your website. Why? Because as marketers we need to build our community and quantify growth across all platforms.