In this, the seventh in a series of special shows on Digital Transformation, I look at how Senior Executives should be managing their personal brand online and chat to Kerry Manning Colson, Personal Branding Expert.
Do you struggle with content marketing? Are you frustrated about getting started or expanding your content marketing library? People often ask me why content marketing is so important in digital marketing and my answer is simple: ‘stories rule the social web’. From SEO to inbound traffic, authority, online reputation and lead generation, content marketing is vital for every organization. I’m very passionate about content creation, delivery and promotion. I consider myself a professional storyteller – with a career spanning journalism, public relations, corporate communications and as a CEO. Today I tell stories using social media and digital marketing tactics. Content marketing