Case Study: Online PR

bbc-engagement

Extensive online media coverage reaching over 2 million people, the media articles directed people back to the event booking page and the client website.

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CLIENT

Bluebird Care

PROJECT

Generate online media exposure for An Engagement With Bluebird Care campaign.

STRATEGY

Online PR plan implemented: draft keyword rich online press release, hyperlink key organisations, include quote from celebrity advocate, add videos from older people's representative bodies whom we interviewed. We also attached a PR photo and caption.

RESULTS

Extensive online media coverage reaching over 2 million people, the media articles directed people back to the event booking page and the client website. Most online media outlets shared the story on their social networks extending reach further. Most of the six events were fully subscribed and the others almost to capacity. Positive SEO results for the client website on keywords relating to growing old in Ireland.