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Digital Courses

Learn with JSB, face-to-face or online. Browse our suite of digital marketing and social media courses or suggest one you’d like us to write and deliver for you!

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Digital Strategy

Whether you're introducing digital marketing into your organization or ramping it up, we can develop a strategy to match your business goals, target markets and available budget.

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Speaking & Coaching

Hire JSB to speak at your event or get 1-2-1 coaching online with her. Joanne speaks at digital and tech events, team building days, topic specific seminars and corporate events.

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The digital strategy developed by Joanne has improved internal and external communications. AGSI is recognised within the Garda organisation as having the most current and accurate information available. Our contributions to external stakeholders are also more professionally delivered.
John Jacob
General Secretary of the Association of Garda Sergeants & Inspectors

We operate in a competitive industry and always seek new ways of telling our story. Joanne develops our campaign concepts and implements them across traditional and digital platforms. She brings valuable journalistic, PR, digital marketing and business skills making her an all-rounder.
Eddie O’Toole
Operations Director, Bluebird Care

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Our Team

Meet our creative digital ninjas. We are an international team of experts innovating through the digital age. With experience in all aspects of digital marketing, we have you covered.

Joanne

CEO

The project manager aka JSB. She talks a lot. A professional storyteller given her background in journalism and PR and now as a published author.

Tom

Operations & Accounts Executive

He gets things done. He keeps the wheels of our business turning and is on-hand for trouble-shooting. Also JSB’s other half.

Sophie

Digital Marketing & Accounts Executive

Both creative in marketing and proficient in accountancy, Sophie has worked in the family business since day one. She’s also a student at NUI Galway.

Djameela

Digital Media & Design Executive

Her creative couture and digital media skills ensure all projects go online with flair. She’s a Cape Town native but loves worldwide travel.

Janine

Branding & Design Executive

Janine elevates brand communications with her expert design skills. Her passion for all things creative is evident in her work. She lives way up north in Donegal.

Senan

Search Marketing Executive

Senan has honed his SEO, PPC and Digital Marketing expertise in combination with his skills as a Web Developer over 5 years. A recent MSc graduate in Digital Marketing, when he's not crunching data in Excel, Senan is enjoying his passion for motorcycles.

Patrick

Front-End Developer

There’s nothing Patrick can’t solve on a WordPress website. His attention to detail and ability to find solutions’ is remarkable.

How we work at Digital Training Institute

Take a look at how easy it is to get results

Our project management system has been moulded over an 8-year period. We like to keep our working relationship with our clients simple but systematic and creative but reliable.

Define Your Business Goals

We will help you set your digital and business objectives. We provide our services at a number of different levels from one-day live blogging for events, to designing and delivering customized seminars or training workshops, to developing a full digital strategy and implementing it in conjunction with your team.

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Our Digital Toolbox

We have a comprehensive digital marketing toolbox and like many other businesses we focus on creating systems in our business by using SaaS (software as a service). Here are just some of the digital software packages we use and we can show you to how use these in your business to streamline digital activities and ramp up customer engagement, reach and ultimately sales.

WordPress

We love WordPress! The open-source website creation tool is probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.

Buffer

Buffer shares your content on social networks at the best possible times throughout the day so that followers and fans see updates more often.

Big Marker

A place to host web conferences, webinars, online events, seminars, group meetings and presentations.

SurveyMonkey

Online surveys made simple. SurveyMonkey helps you create and publish online surveys in minutes while providing deep data analysis.

LeadPages

Turn your next idea into a published landing page in minutes with LeadPages. Create and deploy your next high-converting page without touching a line of code.

MeetEdgar

A task management software platform, which helps us work effectively through our to-do-lists and keeps our projects on track.

Piktochart

A user-friendly infographic design tool for the non-graphic designers among us.

LifeRaft Social

For our law enforcement and cyber bullying work we use LifeRaft to identify potential threats to public safety by gathering intelligence from all major social media channels.

Google Analytics

Get the data you need to make intelligent marketing and business decisions with Google Analytics - a Google service that tracks and reports website traffic.

MailChimp

Email marketing made simple. MailChimp is used by 10 million people to send 600 million emails every day.

JotForm

We use JotForm to create forms for websites and social networking sites allowing us receive responses by email.

iMovie

iMovie is a video editing software application used on our Apple Macs and used by our team to create magic in videos.

Sendible

We use this social media management tool to manage our social networks, schedule messages, engage our audiences and measure ROI all from one dashboard.

SEOmonitor

An innovative tool designed to help SEOs create better strategies, react faster, be more insightful and aware of their future performance.

ActiveCampaign

ActiveCampaign combines all aspects of email marketing into a single and easy to use platform. ActiveCampaign was created to serve the needs of small and medium-sized businesses.

GoAnimate

GoAnimate is a cloud-based platform that allows you to create animated videos quickly and easily. These videos can be created in multiple styles.

Tweet Binder

A free and easy-to-use analytics tool that allows us keep track of specific on Twitter hashtags.

Canva

Canva is an online graphic design platform. For the non-graphic designers among us it helps us out of a creative hole.

Slack

Team communication for the 21st century. It’s more than a messaging app. We can share files, images, PDFs, documents, and spreadsheets in Slack.

ShortStack

We use this innovative tool to create contests across the major social networks to reach and engage customers.

SumoMe

Discover what resonates with your audience using BuzzSumo to research, amplify, and monitor your content.

Become a Student of the Digital Training Institute

Whether you want to take one of our eLearning or face-to-face courses or need us to design a bespoke course for your organisation, just ask. JSB has trained over 1,000 people in just two years in a range of digital marketing and social media topics.

A Digital Public Relations Strategy

30 Digital Marketing Tactics For Event Managers

A Beginners Guide to Digital Storytelling

Intermediate Social Media Marketing

The ABC’s of Twitter

Advanced Facebook Marketing

Managing Your Business Reputation in the Digital Age

A Beginners Guide to Instagram for Business

A Beginners Guide to Snapchat for Business

Blogging for Business

Digital Edition Blog

70+ Of The Best Digital Marketing and Social Media Tools

Joanne Sweeney-Burke 16th January 2018

A compilation of JSB's favourite social media and digital marketing tools.

[Live Reaction] Mark Zuckerberg Addresses MEPs in the EU Parliament

Joanne Sweeney-Burke 23rd May 2018

After listening to and then 'meeting' Mark Zuckerberg at the EU Parliament on Tuesday 22 May, I compiled my thoughts into a blog post and…

[PODCAST] Introducing Public Sector Marketing Pros

Joanne Sweeney-Burke 18th May 2018

In this episode #100, I bring you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit and why I’m stepping up to elevate…

4 YouTube Video Marketing Content Types

Joanne Sweeney-Burke 16th May 2018

Creating consistently valuable content presents one of the biggest challenges for marketing on YouTube. The types of video content types outlined in this blog post…

Joanne is an influencer with the world’s largest webinar community, Big Marker.

Sign up to access free content, tips and strategies on a range of digital marketing, social media and digital citizenship topics. Live chat with Joanne and network with audiences from across the globe.

Book a call with JSB

Operating from the West of Ireland but working internationally, Joanne undertakes Skype calls with clients for mentoring and coaching sessions. Would you like to have JSB as your digital mentor? Complete our short form and let’s talk digital.

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