A Corporate Assest
Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset. You can fully control the content, the advertising and have control over the visibility of the site. You have the power to showcase your product, service, intellectual property to an international audience and marketplace. When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.
Social Media – Like the Cherry on Top
Social networking sites come and go and their popularity changes over time as consumer habits change. They are also becoming more sophisticated and constantly amending their algorithm which in simple terms controls who sees what on your social media sites. When you have your own website you use social media to complement customer engagement, drive brand awareness, sales leads and new business opportunities. Your website should be the hub of all your organisation’s communications while you use the power of social networks to drive traffic to it, extending your online presence. Use social media strategy as a way to lead your ‘Liker’s’ and ‘Followers’ to your website, not the other way around.
It is so important to build a solid reputation for your brand, and without a website, building a strong reputation will be difficult. Clients and customers need to be confident in a brand before they decide to invest in them and spend money with them. Without a website clients won’t be confident in your brand and will move onto the next business they find with a better corporate reputation. Have you ever Googled a business to find – I mean – to not find them? And what did you think? No website? Yeah that’s right!
The key to digital storytelling is content, and when you have your own website you have a platform to produce and share much of the content you need.
- Who you are?
- What you do?
- What services you offer?
- Blog Posts
- Resources: e-Books, white papers, links, articles and video
- Offers & Promotions
SEO is an effective way to drive traffic to your website organically while enhancing the chances of your website being ranked in the top results of a search engine by adding key words, tags, titles and descriptors to content shared on your website. You have full control over your SEO if you have your own website, you can’t control your SEO on social networks.