We are absolutely thrilled to be named as one of Meltwater’s Top Irish Marketing Blogs and so appreciate the recognition!
Top Irish Marketing Blogs
In this blog we’ll be rounding up some of our favourite Irish marketing blogs. We should keep up to date with our industry landscape to ensure our strategies are agile and competitive. These blogs will help you remain at the forefront of industry trends, as well as provide helpful advice.
We recently rounded up our favourite UK marketing blogs, which you should also add to your reading list!
So in no particular order….
256’s blog has lots of content around digital marketing. To stay on top of social media developments and industry trends you should bookmark their blog. We like the fact that when they attend events they summarise their key takeaways. For example, ‘5 things 256 discovered about search, chatbots and cyborgs at learn inbound.’
We’re a big fan of Marie! We love her easy to understand marketing and social media tips. Marie also specialises in healthcare social media, and has a number of blog posts about educating patients on social media, creating communities and building reputation online.
Shane O’Leary covers ad planning, social media and influencers on his blog. Many of his blogs are opinion pieces, which always make an interesting read! He also regularly discusses the psychological aspect of advertising and social media.
Top post: The surprising reason why big brands like McDonalds, Starbucks and Lidl make mistakes on purpose…
Linkedin (Blog posts): https://www.linkedin.com/in/shane-o-leary-1660/detail/recent-activity/posts/
Digital training institute
Joanne Sweeney-Burke, founder of Digital training institute, has a great blog that you should definitely be checking out. Full of how to guides and top tips on lead gen, creating a content strategy and email marketing it’s certainly one of our favourite Irish blogs!
Top post: How to Create a Digital Content Strategy
Wolfgang’s blog focuses a lot on SEO and ads. Many of their blogs go into more advanced (yet understandable) detail on how to utilise certain more technical digital marketing features. Most of their blogs have a section: ‘The Wolfgang Essential Takeaway’, so even if you don’t have time to read the whole article, you’ll still benefit from these tips!
PR agency, MKC communications have a fantastic blog! We like the fact that many of their articles are opinion pieces, as it’s always interesting to read different perspectives to approaching PR and social media.
Top Post: The rise and rise of video
Poppulo’s blog specialises in internal comms, and is a must follow for those within this industry. Their blog covers a range of challenges many of us face from boosting employee experience to creating great internal newsletters to managing remote teams.