Snapchat Memories gives us the option to share old images or videos in our Snapchat story. This is a welcome feature that was missing from the social app.
But some commentators think it might take the ‘raw’ out of the ‘real’.
The most frequently asked question during my Snapchat training programmes is: ‘Can I add my own photos or videos to my Snapchat story?’
What is Snapchat Memories?
Snapchat Memories let’s you save snaps and stories inside Snapchat, edit them, and send them out again.
You can still save snaps and Stories to your camera roll, but the tools inside Memories will give you a chance to edit your old stuff and push it out again. You’ll even be able to combine that stuff with photos and videos from your camera roll.
How do I get Memories?
You need to update your Snapchat app for iOS or Android. When the new feature is available for your account, you’ll receive a snap from Team Snapchat. I was very excited to get mine!
To start using Memories swipe up. Swipe it up to access Memories.
Snapchat’s main camera interface now has an extra icon underneath the camera button. Memories has a series of tabs that let you switch between viewing snaps, stories and the contents of your camera roll.
When you want to create a memory, you simply create a snap as normal. So choose if you want to use filters, stickers or emojis. Then, tap the Save icon like you normally would to download the snap to your camera roll or gallery. Rather than saving to the roll, however, the snap will save to the Memories section.
To create a story from snaps within the Memories section, press and hold on an individual snap, then tap “My Snap” at the top of the screen. From here, tap “Create story from this snap” and select any additional snaps you want to include. Now you can save or send this snap to friends or to the My Story section as you would normally.
If you post a snap to a story that was taken earlier than the past 24 hours, it will have a frame around it with the timestamp.
If you want to import snaps from your camera roll or gallery, go to Snapchat’s settings and find Memories. Select ‘Import Snaps from Camera Roll’.
REMEMBER: This will only surface actual Snapchats you have previously saved to your phone – not photos taken with the regular camera app.
What is Your Eyes Only?
Snapchat has also introduced password-protected snaps, called My Eyes Only. With this feature, you can hand over your phone without fear that your friends will see photos or videos that are for your eyes only! Snapchat tells us that these photos will not be backed up on their servers but are available on our own camera roll.
Not interested in Memories?
You don’t have to use Memories if you don’t want to. Within the Snapchat settings, navigate to the Memories section and find the Saving section. Tap “Save To…” and select “Camera Roll Only.” This section also lets you automatically save stories to Memories or set to My Eyes Only by default.
I like having the option to re-purpose old snaps and creating Snapchat stories that tell a story, not just in the now, but over a period of time. So it’s like linking the past and the now and weaving together a relevant story. Gary Vaynerchuck has a theory as to why Snapchat has introduced Memories.
Any Memories uploads, whether originally from your camera roll or Snapchat, will include a timestamp and special border. This distinction will help preserve Snapchat’s real time integrity—a strategic move by the company to prevent abuse of these new features.
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