Lesson from today’s show: match your hashtag in Twitter chats to your business name!

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

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Hello and welcome to JSB Talks Digital. The podcast for marketers, bloggers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!

In this episode

Coming up in today’s show….

• LinkedIn launches conversion tracking
• Facebook Moments rolled out in Europe
• Nextdoor, a social network for neighbourhoods launches in the UK
• I interview Twitter Chat Expert Philip Gleeson creator of the County Hours across Ireland
• My Foodie Shoutouts
• My featured column: How to whet the appetite of fans on social media if you’re in the food, retail or hospitality industry; and
• Boomerang, the tool that saved my working week!

Useful links from this episode

• Quickest Fox Marketing
• County Hours in Ireland
• National Hours in Ireland
• Follow Quickest Fox Marketing on Twitter
• LIKE Quickest Fox Marketing on Facebook
• Nextdoor: the social network for neighbourhoods
• Boomerang for Gmail

Interview of the Week

In this week’s show I’m joined by Philip Gleeson, Founder of Quickest Fox Marketing and the creator of Ireland’s County Hours on Twitter.

I often meet Philip at digital marketing events where we are both speaking at, but today I’m asking the questions!

County Hour Times

Sunday 8pm
@CavanHour @LongfordHour
Sunday 9pm
@LouthHour @TipperaryHour

Monday 8pm
@LaoisHour
Monday 9pm
@MayoHour @CorkHour @CarlowHour @KildareHour

Tuesday 8pm
@OffalyHour
Tuesday 9pm
@GalwayHour @WexfordHour @LeitrimHour @WaterfordHour @MonaghanHour

Wednesday 8pm
@SligoHour @WicklowHour
Wednesday 9pm
@ClareHour

Thursday 8pm
@MeathHour
Thursday 9pm
@DublinHour @LimerickHour @WestmeathHour @KilkennyHour @RoscommonHour
Thursday 10pm
@DonegalHour

JSB’s Featured Column

I’ve compiled 12 Digital marketing bites for the food, retail and hospitality industry.

I spoke at Ireland’s Food & Drink Expo recently and it inspired me to take a look at social media for this sector.

If I could sum up my social media advice, I could probably do it in less than 140 characters. So here goes:

Personalization, video and real-time marketing are the biggest trends in social media marketing. Adopt this strategy & the algorithms will thank you for it! I develop these key points in this podcast but read the full blog post which includes the presentations slides and a video.

The social media tool that saved my working week is…

I send and receive a lot of emails! There are tactics that productivity experts proclaim in relation to email and that’s to check your email only twice a day – late morning and late afternoon.

But if like me you are working in real-time and getting feedback from clients and need to email a bit more regularly, them why not try out Boomerang.

It saved my working week!

Boomerang for Gmail let’s you take control of when you send and receive emails!

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Listen: JSB Talks Digital Podcast Episode #15

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.