How Does Mute Work?
Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed.
There are different ways to mute users you follow depending on the device you use twitter on:
Muting on Twitter.com
Muting on an iPhone
Muting on an Android Device
Muting is an alternative to blocking or unfollowing someone on Twitter. Muting allows you to remove someone from appearing in your Twitter feed without letting them know that they have been muted. Muting still allows you to receive @replies and @mentions from the user you have muted, but, these tweets still won’t appear in your twitter feed.
So if you are following someone who enjoys a rant every now and then or someone who is tweeting about something you’re not necessarily interested in reading about you can always mute them for an hour or two until their Twitter rant is over and they start tweeting about something you are interested in again without having to unfollow them or block them.
Mute & Sponsored Ads
This new feature could potentially be a pain for big brands who pay lots of money for their tweets to reach everyone following their account, because if they are paying for advertising on Twitter this accounts for all of their followers but now that there is the option to mute these big brands promoted ads which won’t reach you even though they will have a record of you following them.