In this month’s Social Media News Show, Andy Lambert from ContentCal tells us about the latest updates of social and digital trends.
Our monthly Social Media News Show is broadcast live on the last Tuesday of each month on Joanne’s LinkedIn profile, into our Facebook Group, and on our YouTube Channel. Hosted in collaboration with Andy Lambert from ContentCal we explore the developments on the social media landscape to ensure you are kept up to date!
Main takeaways from this month’s show
Platform feature comparison
Purpose of the Global 100
Hubspot Survey of 1,500 Marketers
Hubspot Survey of 1,500 Marketers
Hubspot Survey of 1,500 Marketers
Instagram Platform Overlap
LinkedIn Platform Overlap
Twitter Platform Overlap
Organic Engagement Performance
Facebook vs. Instagram Engagement
Facebook paid Reach Decreases
Instagram Organic Benchmarks
Instagram Organic Benchmarks
TikTok user growth
What’s new in
Reels is coming to Facebook
Facebook is becoming a Metaverse…
…but video now accounts for 50% of the time spent on Facebook and Instagram Reels is the ‘strongest contributor of engagement growth’.
Facebook launch Campaign Ideas Generator
What’s new in
Swipe up links will be no more…
IG Reels can now Last 60 Seconds
Sponsored listings comes to the ‘Shop’ tab
Instagram Reveals how the Discovery of Reels Content Works
What’s new in
Twitter Rolls out New Sharing Options for Spaces
Twitter goes Shopping
What’s new in
LinkedIn Acquire Jumprope
Reviews Comes to LinkedIn
LinkedIn Launches New Courses
What’s new in
TikTok launches Stories
TikTok launches new ‘Shop’ tab
TikTok Rolls Out Live Moderation Tools
TikTok impacts Purchasing Behaviour
TikTok want More Small Businesses
TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation
What’s new in
Pinterest Idea Pin Product Tagging
Pinterest loses 24 million Users
What’s new in
YouTube Launches Automated Video Chapters
YouTube will pay up to $10,000 for Shorts content
What’s new in
Snapchat launches ‘Snapchat Trends’
What’s new in
Clubhouse Adds New User Role and Active Usage Increases
Trends and Themes
• > Social performance metrics are shifting but strategies are not following suit
• > TikTok’s growth continues despite slight correction in usage trends
• > Expect to see continual downtrends of IG Feed performance in the wake of Reels
• > A ‘new dawn’ of social is coming…We’ll call it the ‘creator effect’ driven by
ownership, specialisation and monetisation
