Voting Archives | Digital Training Institute

July 6By Joanne Sweeney JS Talks Digital Podcast, Online Reputation, Personal Branding, Political Campaigns Online, Politics, Social Media Leave a comment

[PODCAST] How to Use Social Media to Engage Voters

JSB Talks Digital Podcast #106 JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. SUBSCRIBE HERE In this episode #106, I discuss the recipe for great political success on social media In today’s show: In social media news: Google rebrands its ad products Instagram releases a new guide on how to maximise IGTV Facebook is rolling out a new grid for profiles * I interview Ken Gaughran, Head

June 21By Joanne Sweeney Digital Marketing, Politics, Social Media Leave a comment

Converting Your Social Media Fans into Voters and Activists

There’s often a noticeable disparity between those who follow political pages on Facebook, Twitter, and other social media sites, and those who actually vote in elections. If you have a lot of social media fans but want to turn them into active participants instead of just passive observers, here are some options you can explore to make this happen. Calls to Action One proven effective approach, is to tell your fans what you want to do in a straightforward way. People respond to bold statements, it’s just a fact. Don’t just write something in your posts about “it would