How to be a Great Digital Storyteller

Content is King   The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts

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What is a digital Footprint?

A Digital Footprint is a data trail left by interactions in a digital environment including the use of television, mobile phones, the world wide web, the internet and other connected devices and sensors. Digital footprint provides data on what has been preformed in the digital environment, and that data can be used in behavioral targeting & economics, personalisation, targeted marketing, digital reputation, social influence and social media or social graphing services. In Social Media a digital footprint can refer to the size of a persons “online presence” measured by the number of individuals by whom they interact. (Wikipedia) Whenever you click,

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What is Catfishing?

BLOG POST BY AISLING SWEENEY Digital Marketing Intern   Catfish is a new social media phenomenon. Have you heard of it. Have you been subject to ‘Catfishing?’ If you are a young teen or tween online, do your parents know the term? In this Blog Post Aisling Sweeney looks at the social media and personal dangers of it and offers some advice. ‘Catfishing’ is when someone pretends to be someone they’re not using Facebook or other social media to create false identities, particularly to pursue deceptive online romances. (Source: UrbanDictionary.com) While catfishing occurs regularly online, it’s only recently becoming a major

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