Social Media & The World Cup

The 2014 World Cup in Brazil has been an exciting and very social event with no shortage of fans across the world sharing their experiences, emotions and reactions via social media, making this World Cup the most social one ever with 12.2 million Tweets being shared in total on Twitter during the first game.       Throughout the competition Twitter Data and Twitter Sport have been keeping fans at every corner of the globe up to date with metrics to show just how much of a global reaction there has been to this years World Cup.      

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Why You Need Your Own Website

A Corporate Assest   Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset.  You can fully control the content, the advertising and have control over the visibility of the site.  You have the power to showcase your product, service, intellectual property to an international audience and marketplace.  When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.  

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Twitter Add ‘Mute’ Button

How Does Mute Work?   Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed. There are different ways to mute users you follow depending on the device you use twitter on:   Muting on Twitter.com   Muting on an iPhone   Muting on an Android Device     Why Mute?   Muting is an alternative to blocking

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The Event Hashtag – European Sport Tourism Summit Case Study

This week we managed the official Twitter account for the very first European Sport Tourism Summit which was held in Thomond Park in Limerick. It was organsied by W2 Consulting based in Limerick headed up by Rugby legend Keith Wood and his business partner Mark O’Connell. @sporttourismirl had the following account metrics on the morning of the event before we started Tweeting: Followers = 736 Following = 1,701 Tweets = 602 Photos/Videos = 67 The event started at 9.30am but we started tweeting officially just after 8.30am. We promoted the official event hashtag #ESTS2014 to generate conversation and measure engagement.  

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