The Event Hashtag – European Sport Tourism Summit Case Study

This week we managed the official Twitter account for the very first European Sport Tourism Summit which was held in Thomond Park in Limerick. It was organsied by W2 Consulting based in Limerick headed up by Rugby legend Keith Wood and his business partner Mark O’Connell. @sporttourismirl had the following account metrics on the morning of the event before we started Tweeting: Followers = 736 Following = 1,701 Tweets = 602 Photos/Videos = 67 The event started at 9.30am but we started tweeting officially just after 8.30am. We promoted the official event hashtag¬†#ESTS2014 to generate conversation and measure engagement.  

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