Social Media & The World Cup

The 2014 World Cup in Brazil has been an exciting and very social event with no shortage of fans across the world sharing their experiences, emotions and reactions via social media, making this World Cup the most social one ever with 12.2 million Tweets being shared in total on Twitter during the first game.       Throughout the competition Twitter Data and Twitter Sport have been keeping fans at every corner of the globe up to date with metrics to show just how much of a global reaction there has been to this years World Cup.      

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Multi-Platform Hashtag Competition

Nearly every social networking site now supports hashtags. A great way to promote your business is to run a hashtag competition across the various social media accounts you have. Hashtags are used to drive a conversation about a particular topic. It will bring traffic and increase the engagement on your accounts. Some of the social media sites that support hashtags are: Twitter Facebook Instagram Pinterest Google+ You Tube Tumblr Flickr We have compiled some helpful tips to ensure that any hashtag competition you run is successful. Setting Objectives. You need to establish what success means to you so set your

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Social Media Trends in Ireland May 2014

Ipsos MRBI have released their Social Networking Quarterly report on the trends in Ireland. It paints a clear picture of how many people in Ireland are using social media sites and what trends are emerging. Here we summarise the key findings which prove we are a nation of social chatterboxes. 62% of the population aged 15 years and above are members of Facebook and just over two thirds of these account holders use Facebook daily Facebook is now at its highest number of users since it was introduced in Ireland 30% of people use Twitter 1 in 10 people tweet daily 26% use

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Is Facebook Marketing Dead – ‘No’, says James Scherer of Postplanner

Let’s admit it. We are all frustrated with the changes to EdgeRank, the Facebook algorithm. Reach can often fall below 2% and we are spending more time and it seems forced to spend more money to turn it around. So we love this post from Postplanner’s James Scherer who explains what we need to do. Is Facebook Marketing Dead? Facebook-rip? Here’s why Facebook is not dead. 1. Brand Awareness But James, I thought you said Facebook’s organic reach is down & nobody’s seeing my posts? That may be true, but the same thing goes for your competitors. If you optimize

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