I read this eBook from Social Media Today over the weekend and thought it was a valuable resource for those of you using social media as part of an overall integrated marketing strategy. So I’m sharing it with you. Very often organisations and businesses feel that social media on its own is enough to drive sales, increase brand profile or indeed build up a loyal prospects database. But unfortunately this is often not the case. Traditional marketing is alive and well but when you integrate social media marketing it comes alive. As a marketer, social media is an amazing
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10 Ways to Launch a Brand with Digital Impact Harnessing the power of digital to tell a story and launch a new brand with remarkable results. The best ideas are those that have a call to action, that involve many not a few and that are driven by a passion to effect change. For those of you who know me, you will know that whenever I take on a project, I take it on like it’s my own child, I will nurture it, mentor it, feed it and watch it evolve and grow. So when I had the wonderful
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In this blog post DTI MD or as we like to call her, Mrs. Digital – aka Joanne Sweeney-Burke tells us why social media has changed the way businesses do business. Connect with Joanne on LinkedIn Social Media is not a fad. It is a fundamental way in which we communicate today. For me it’s not about IF you do social media, but HOW WELL you do it. I’ve been studying and practicing social media since 2007. Now social media is part of a bigger discipline called digital marketing that includes web marketing, email and mobile marketing, display advertising, pay
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Why Should Businesses use Social Media To find new customers and have new customers find you. Because customers are more likely to trust you if they can find you on social media. You might find collaborative partners. If you use social media for your business and use it correctly it will help you stand out from the others. Using social media will help drive brand building and your brand will become more recognisable. It is important to use social media for your business so that you can protect and manage your businesses online reputation. You will be able to
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