I hosted a webinar recently on How to Write a Social Media Strategy so I thought I’d share my insights on that webinar in a blog post. Anyone that reads, listens to or who watches my content online will have heard me say this before: “When developing your social media strategy you have to be social, and not just do social, for social media’s sake.” Social networking implies interaction. If you are not getting engagement then you are having a one-way conversation with yourself. To correct this: you must create content that ignites a response. Have a plan, implement that
Social media is ever-changing. It never stands still. It feels like once you have your social media strategy ‘sorted’, the goal posts change once again. However, there are core strategies that you can implement that will keep you ahead of the social media game. Here are my top five tips to transform your social media strategy in 2016 and beyond! JSB’s five foundations of social media #1 Content marketing planning You cannot have a robust social media strategy without content. One cannot exist without the other. Therefore plan your monthly content in advance by writing in bulk. Forward writing will allow
Candidates are preparing for General Election 2016 and more than any other election, social media will play a pivotal part in communication plans. But there’s a significant difference in ‘doing social media’ and ‘strategising for social media.’ That’s where our 2-day training workshop comes in. DOWNLOAD BROCHURE DTI-SMEFEC-Brochure REGISTER FOR WORKSHOP HERE Dates This training course will run over two days: Wednesday 20th & Thursday 21st January from 10am-4pm. Where Sheraton Athlone Hotel – Gleeson Street Athlone, Westmeath IE – View Map Why Attend This Course? You want to get elected and social media is part of your strategy, right?
Why Should Businesses use Social Media To find new customers and have new customers find you. Because customers are more likely to trust you if they can find you on social media. You might find collaborative partners. If you use social media for your business and use it correctly it will help you stand out from the others. Using social media will help drive brand building and your brand will become more recognisable. It is important to use social media for your business so that you can protect and manage your businesses online reputation. You will be able to