The State of Social Marketing Survey 2016 – 7 Key Takeaways
Simply Measured has released the 2016 results of their State of Social Marketing survey which always offers valuable insights into the social marketing industry. The 46-page report is quite a read so I decided to read it, analyze it and give you my key takeaways. Overall, I think the report shows that social marketing has matured and marketers are more inclined to be strategic users rather than social experimenters. The team at Simply Measured interviewed over 350 marketers for the purposes of this study. Get the report here It is really welcome to see social marketing being taken seriously by CMOs and it
