Content Is Currency If You Convert It: JSB Talks Digital Episode #5

JSB Talks Digital Podcast

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. SUBSCRIBE HERE Hello and welcome to JSB Talks Digital. The podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!  In this episode Twitter introduces 140-second video; Pinterest acquires shopping app Tote to hire its founders; I review the 2016 State of Social Marketing Report from

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INFOGRAPHIC: 15 Social Media Marketing Fails

15 social media marketing fails

Marketers love to share their tops tips on how to win at social media. However, when I came across this infographic from, I was drawn in to have a closer look. They also created an article for it. What fails are you guilty of and will you clean up your social media act?  When you do, be sure to follow my top five tips for a great social media strategy. Fail to prepare, prepare to fail!

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5 Ways to Integrate Social Media Into Other Marketing Channels: Social Media Today

I read this eBook from Social Media Today over the weekend and thought it was a valuable resource for those of you using social media as part of an overall integrated marketing strategy. So I’m sharing it with you. Very often organisations and businesses feel that social media on its own is enough to drive sales, increase brand profile or indeed build up a loyal prospects database. But unfortunately this is often not the case. Traditional marketing is alive and well but when you integrate social media marketing it comes alive.   As a marketer, social media is an amazing

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Social Media & The World Cup

The 2014 World Cup in Brazil has been an exciting and very social event with no shortage of fans across the world sharing their experiences, emotions and reactions via social media, making this World Cup the most social one ever with 12.2 million Tweets being shared in total on Twitter during the first game.       Throughout the competition Twitter Data and Twitter Sport have been keeping fans at every corner of the globe up to date with metrics to show just how much of a global reaction there has been to this years World Cup.      

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