INFOGRAPHIC: The rise in social media in online retail

Recently I spoke at the Big Data Retail Analytics Forum in London and the hot topic was not just data but social media data in the online retail world. So I was excited to see this infographic from SnapParcel. Did you know? ·         The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013. ·         Social media increased its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015. ·         Roughly 2% of all e-commerce traffic in the US now comes from social networks and will continue to grow.

Read more