A Corporate Assest Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset. You can fully control the content, the advertising and have control over the visibility of the site. You have the power to showcase your product, service, intellectual property to an international audience and marketplace. When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.
Demistifying Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these. Why SEO? SEO is very important when you own a website because people rely
Blogging evolved from the ‘Online Diary’ where individuals would keep an account of their everyday lives. These days Blogging is used by businesses all over the world to capture the attention of their target audience online. Blogging is now being used as a corporate tool for communicating with customers and sharing knowledge. Blogs are a brilliant way to share a companies expertise and build traffic to your website. There are so many benefits that come with using a blog for your business. Why Blog? Blogging provides a voice for your business.Your business is able to provide and create consistent content