JSB discusses why she feels it's her responsibility to help public sector professionals excel their digital skills and bring them into the digital age. Technology is moving at a rapid pace, but human education and training is vital to advancement.
Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
Google Analytics showcases the power of digital marketing in a variety of ways. At your fingertips, you have data about your website visitors that you can use to target and improve your marketing efforts. Discover 20 terms, tips, and tools to help you make the most out of your Google Analytics account.
App Store Optimization, or ASO for short, is a major factor in the modern mobile market and yet only the deeply involved pros are actually working it.