Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
Every time some SEO tactic is misused, the search engine algorithms are updated to not just put a stop to it but actively punish websites that use these 'spammy' tactics. To help, here's a quick list of the top "SEO Hacks" from the past that have since been banned and should not be used now or ever!
Joanne Sweeney-Burke will be hosting a Digital Storytelling for SEO Success Course on Wednesday September 10th from 11am until 4pm in Dublin Institute of Technology. The course is in association with the Arthur Ryan Retail Centre at Dublin Institute of Technology. Content marketing is key to online success. Everyone wants to appear on the first page of Google and increase engagement on Facebook but sometimes they don’t know how. This practical workshop will help you develop your own content marketing strategy improving your results on search engines while increasing visibility across social networks. At the course you will learn vital