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Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying […]
Influencer Marketing Trends 2024 Read More »
The public sector is no longer immune to the dynamic world of digital marketing – I should know, I’ve been working with them for a whole decade. To meet this challenge, Adobe Express offers a really innovative solution that incorporates generative AI into their marketing toolkit.
Harnessing Generative AI with Adobe Express for Public Sector Marketing Read More »
Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their
How to Gain PR Attention in a World of Digital Media Consumption Read More »
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those
7 Major Public Sector Marketing Shifts You Need to Adopt Now Read More »
It’s the 4th Public Sector Digital Marketing Summit and this year we are going hybrid! We are delighted to offer attendees the choice of attending in-person or online via our dedicated event app. In this blog post and video below, I’m sharing what you can expect and why you should take one day out of the office
Post Pandemic Public Sector Communications Takes Centre Stage in Dublin This October Read More »
Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian
Episode 60 – Social Media for Good – From Ukraine to Ireland to Sow Seeds of Hope Read More »
As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about
Episode 59 – 7 Marketing Practices To Avoid Read More »
What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?
Episode 53 – Innovation in Social Media is Critical to Success Online Read More »
What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?
Episode 52 – How to Master Instagram Reels Read More »
What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?
Episode 51 – How to Leverage Social Media Skills To Land a Promotion in Public Sector Read More »
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