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Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their […]
How to Gain PR Attention in a World of Digital Media Consumption Read More »
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those
7 Major Public Sector Marketing Shifts You Need to Adopt Now Read More »
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! ? ?️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you
Why my passion for public service drives public sector marketing results | Ep 77 Read More »
Thank you to all our listeners of the Public Sector Marketing Show in 2022. In 2022 our podcast grew; it won a national podcast award, and we are one of the top podcasts in the Government category. Many of you discovered us this year, proof that you need to commit to your podcast and not
Podcast Year in Review | 2022 We Grew! Read More »
The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode
Episode 76 – Takeaways from the 2022 Public Sector Digital Marketing Summit Read More »
My new book, the 2nd Edition of Public Sector Marketing Pro is out now! It’s the definitive guide to digital marketing and social media for government and public sector. Coming soon to Audible is the accompanying audiobook. But to celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners
Episode 75 – Public Sector Marketing Pro Audiobook Chapter Read More »
We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about
Episode 74 – How to Reduce Your Digital Carbon Footprint Read More »
We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade. We are playing catch up in Ireland, but so are many countries.
Episode 73 – Should Public Services Be Available Online? Read More »
Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing? Is the overwhelm of social video taking its toll? I see you, but I got your back. I’m excited to share the news that we are Brand Ambassadors
Episode 71 – How to Create Engaging Social Media Content Read More »
My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial products like
Episode 70 – Why You Need to Rethink Your Public Sector PR Strategy Read More »
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