In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online.
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI, trust issues surrounding mainstream media, and changes in PR metrics, there’s a lot to keep on top of. Check out this excellent blog post compiled by Talkwalker.
Your Personal Brand Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’. Who is JSB? A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru? Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online
What’s your story? Are you in business, involved in charity marketing or advocacy and want to generate free media mentions? Reduced budgets and a desire to measure return on investment is driving marketers to look towards online PR. In this presentation we take a closer look at how you can generate media mentions and expand your reach by optimising your press releases for online reach. We share our top tips with you in our presentation below – Online PR, Merging Old Traditions and New Technologies.
