In this blog, I outline five essential crisis management steps. One bad review can quickly snowball, leaving all of your fans with a bad taste in their mouths when they think about your business. If you're in the middle of a PR crisis, it's important that you handle it correctly.
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Do you know what to do if a public relations crisis happens in your organization? Have you a PR crisis communication plan in the event that you are parachuted into the media spotlight for all the wrong reasons? Fail to prepare, prepare to fail, but not if you follow my 15-step best practice PR crisis communication plan. In business and in life your reputation is everything. It is in fact more valuable than money, because if you lose your good reputation, losing business will likely be the immediate impact. [tweetthis]Being prepared for a PR crisis will help mitigate the damage to your