The Role of Google in Digital Marketing
I’ve just returned from London having spent four days at the Google Digital Academy and it inspired me to think about the role of Google in Digital Marketing.
Blog: Archives
How to Create Your Social Media Strategy
Honing your social media strategy will create amazing returns. Learn the five key steps to creating a strategy that will drive results in your marketing.
5 Steps to Building an Online Reputation using LinkedIn
Do you want to improve your online reputation? Have you considered using the world’s biggest B2B social network to leverage personal branding opportunities? Start by taking my top five tips for LinkedIn. Don’t forget to connect with me there too! Home to almost 500 million users, LinkedIn is the go-to professional social media network. As a result, the network has long been an effective tool for both recruitment and B2B marketing. But at the same time, it can also become a core part of managing your online reputation. Here are five steps to take on LinkedIn that will reliably boost
How to be a Great Digital Storyteller
Content is King The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts
