Facebook Launches Audience Insights

Trending Customer Habits – Deeper Marketing Insights   What is Audience Insights?   Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to

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