Facebook Launches Audience Insights

Trending Customer Habits – Deeper Marketing Insights   What is Audience Insights?   Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new toolΒ is different to

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Twitter Add ‘Mute’ Button

How Does Mute Work?   Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed. There are different ways to mute users you follow depending on the device you use twitter on:   Muting on Twitter.com   Muting on an iPhone   Muting on an Android Device     Why Mute?   Muting is an alternative to blocking

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How to be a Great Digital Storyteller

Content is King   The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts

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A Guide to Being SEO Savvy

Demistifying Search Engine Optimisation   What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these.     Why SEO? SEO is very important when you own a website because people rely

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