In this episode #91, I discuss the power of outreach marketing with Courtney Blair - founder of Zippy Content. I also share my personal outreach approach and give shoutouts to three outreach experts!
Do you struggle with content marketing? Are you frustrated about getting started or expanding your content marketing library? People often ask me why content marketing is so important in digital marketing and my answer is simple: ‘stories rule the social web’. From SEO to inbound traffic, authority, online reputation and lead generation, content marketing is vital for every organization. I’m very passionate about content creation, delivery and promotion. I consider myself a professional storyteller – with a career spanning journalism, public relations, corporate communications and as a CEO. Today I tell stories using social media and digital marketing tactics. Content marketing
Can you know everything about Digital Marketing? I don’t think so! It’s a discipline that’s changing daily and it feels impossible to keep up with it. So like any good professional I consume a daily digest of blogs, articles, videos and social media content to keep my knowledge current. People often ask me to recommend bloggers or websites so I thought I’d write a blog post and share my virtual digital mentors with you. If you have any other suggestions, then I’d love to hear them. Who are the digital gurus? I’ve categorised my digital gurus just as I consume their content – authors,
