Multi-Platform Hashtag Competition

Nearly every social networking site now supports hashtags. A great way to promote your business is to run a hashtag competition across the various social media accounts you have. Hashtags are used to drive a conversation about a particular topic. It will bring traffic and increase the engagement on your accounts. Some of the social media sites that support hashtags are: Twitter Facebook Instagram Pinterest Google+ You Tube Tumblr Flickr We have compiled some helpful tips to ensure that any hashtag competition you run is successful. Setting Objectives. You need to establish what success means to you so set your

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The Event Hashtag – European Sport Tourism Summit Case Study

This week we managed the official Twitter account for the very first European Sport Tourism Summit which was held in Thomond Park in Limerick. It was organsied by W2 Consulting based in Limerick headed up by Rugby legend Keith Wood and his business partner Mark O’Connell. @sporttourismirl had the following account metrics on the morning of the event before we started Tweeting: Followers = 736 Following = 1,701 Tweets = 602 Photos/Videos = 67 The event started at 9.30am but we started tweeting officially just after 8.30am. We promoted the official event hashtagΒ #ESTS2014 to generate conversation and measure engagement.  

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