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In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year.
Episode 2 – Why Social Media is Mainstream Media Read More »
In this blog I’m going to share with you my thoughts on ‘no comment’. I began my career as a broadcast journalist and often I heard that phrase ‘no comment’ from press and media relations pros who were working in government and public sector. I always felt that obviously I didn’t get my response,
Why ‘No Comment’ Can Spark A Social Media PR Crisis Read More »
In this blog I want to introduce you to the concept of content repurposing that will help you get the most out of your content when you’re developing your digital marketing and social media plans. When you create your content marketing strategy and you’re crystal clear on what you want to say and who
The Concept of Content Repurposing Read More »
In this blog, I want to talk about social listening. Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs. In the past six months I’ve read two media articles criticising government and public sector agencies for engaging in social listening. I have
Social Listening is Not Big Brother! Read More »
In this blog I’m going to share with you my tips on how to create a 12-month social media content plan calendar. Content is the fuel that ignites conversations right across the social web. Without content we’re not going to trigger conversations. Without content we’re not going to get our marketing conversions. Always
How to Create a 12 Month Social Media Calendar Read More »
In this blog I’m going to share with you how you conduct a social media audit. We’re at the early stages of the year and you should be thinking about your social media strategy. But you can’t truly undertake a social media strategy until you’ve completed your social media audit. So what’s involved?
How to Conduct a Social Media Audit Read More »
Employee advocacy is one of the developing themes this year on social media, so how can we leverage our staff base to amplify and advocate for our policies, for our positions and for the decisions we are taking? Did you know that when a member of staff actually publishes content it has six times
Why Your Staff Should be Front and Centre of Your Social Media Read More »
In this blog I’m going to talk to you about how you can convince senior leadership to fully embrace social media, and digital communications. If you’re a senior leader and you’re reading this, you need to know, this is the most asked question that I get and I work with hundreds of public sector
How to Convince Senior Leadership in Public Sector that Social Media Matters Read More »
What if the risk of not engaging online and on social media with the public was greater than actually doing it? When John Kerry was secretary of state in the United States, he said; ‘Let’s get caught trying.’ In the private sector, risk is measured by the results, by revenue. In the public
2021 Social Media Sorted Read More »
2021 has arrived and we’ve finally seen the back of 2020, a difficult year for all of us as we try to get through the pandemic, lots of lessons of course were learned during that year but what does 2021 bring and how can I help you level up your digital and your social media
3 Ways to Work With Public Sector Marketing Institute Read More »
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