Perfecting Digital Design According to researchers at the Missouri University of Science and Technology it takes less than two tenths of a second for an online visitor to form an opinion of your brand once they have visited your website. (entrepreneur.com) Given these statistics making a good impression should be among your top priorities when working on your web designs and social media. A company website says everything about you, so be sure to make a really good first impression. It reflects your professionalism, reliability and your products and services; and you are likely to be judged by how attractive
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Let’s admit it. We are all frustrated with the changes to EdgeRank, the Facebook algorithm. Reach can often fall below 2% and we are spending more time and it seems forced to spend more money to turn it around. So we love this post from Postplanner’s James Scherer who explains what we need to do. Is Facebook Marketing Dead? Facebook-rip? Here’s why Facebook is not dead. 1. Brand Awareness But James, I thought you said Facebook’s organic reach is down & nobody’s seeing my posts? That may be true, but the same thing goes for your competitors. If you optimize
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Trending Customer Habits – Deeper Marketing Insights What is Audience Insights? Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to
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Content is King The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts
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