Facebook Launches Audience Insights

Trending Customer Habits – Deeper Marketing Insights   What is Audience Insights?   Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new toolΒ is different to

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Facebook Turns 10!

Happy Birthday Facebook!! The Social Media Giant marks a major milestone as it celebrates its 10th birthday today!! Facebook was born in 2004 when CEO Mark Zuckerberg was studying in Harvard University, and in the last decade Facebook has attracted 750million daily users across the globe, who are keen to connect, communicate, share, post and update their status. For business, Facebook offers an opportunity to showcase your brand, engage with customers and tell stories to almost 1 billion people. This is why businesses should consider using Facebook. It is a great opportunity to create an online presence, get a following,

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