How To Turn Your Employees Into Brand Evangelists

How to turn your staff into brand evangelists on social media

The shift to live broadcasting in social media is generating lots of discussion. Snapchat, Facebook Live and Periscope’s first birthday milestone is in many cases catching marketers out. What does a marketer do when suddenly they are faced with putting staff in front of the camera to evangelise the brand they work for? Well this is¬†exactly what Riverdance is doing with their team. This iconic Irish brand is 20 years old and spends most of its time overseas entertaining audiences. As their tagline says, the phenomenon rolls on! Recently I had the opportunity to spend half a day with the

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