Mobile Marketing Strategy: Understanding Consumer Behaviour
In mobile marketing, a vendor must excel in two key areas: making the buyer's journey convenient and accounting for consumers with multiple devices.
Blog: Archives
[PODCAST] How Social Media Responded to the Pope in Ireland
In Epsiode #115 JSB looks at how social media responded to the Pope in Ireland, and also analyses some media from the event.
[PODCAST] Know Your Audience to Spend Less, Earn More and Work Smarter
In Episode #114, JSB outlines the need to know your audience, to help market to them efficiently. In JSB's Column, JSB shows how she mastered a niche market.
Trumps Tweets are not the Standard for Government or Public Sector Digital Communications
The brand new Diploma in Digital Communications for Public Sector will bring government or public sector digital communications into digital age.
