In mobile marketing, a vendor must excel in two key areas: making the buyer's journey convenient and accounting for consumers with multiple devices.
In Epsiode #115 JSB looks at how social media responded to the Pope in Ireland, and also analyses some media from the event.
In Episode #114, JSB outlines the need to know your audience, to help market to them efficiently. In JSB's Column, JSB shows how she mastered a niche market.
The brand new Diploma in Digital Communications for Public Sector will bring government or public sector digital communications into digital age.